Tiger's effect on TV ratings

Good story from the Washington Times...

By Tim Lemke
THE WASHINGTON TIMES

August 3, 2006

It's simple math: A golf tournament, plus Tiger, equals good ratings. Broadcasters and fans have known that since Tiger Woods sprang onto the golf scene a decade ago. But the absence of Woods in several key events this year has underscored how much his presence controls the viewing habits of sports fans.

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